How to Set Up Effective Status Pages
A well-designed status page builds trust with your users and reduces support ticket volume by up to 60%.
Why Status Pages Matter
When something goes wrong, your users want to know. A status page is the fastest way to communicate service health without flooding your support team.
Companies with public status pages see 60% fewer support tickets during incidents. — Atlassian State of Incidents Report
Best Practices
1. Keep it simple
Show service status at a glance with clear indicators. Don't overload the page with metrics nobody understands.
2. Update frequently
During incidents, post updates every 15–30 minutes. Silence is the enemy of trust.
3. Be transparent
Acknowledge issues honestly and share root cause analyses. Your users will respect you for it.
4. Include historical data
Show uptime trends over 30, 60, and 90 days. This demonstrates your commitment to reliability.
Anatomy of a Great Status Page
┌─────────────────────────────────────┐
│ ✅ All Systems Operational │
├─────────────────────────────────────┤
│ Website ✅ Operational │
│ API ✅ Operational │
│ Dashboard ⚠️ Degraded │
│ CDN ✅ Operational │
├─────────────────────────────────────┤
│ 90-Day Uptime: ████████████ 99.97% │
└─────────────────────────────────────┘
Customisation with UptimeGuard
With UptimeGuard, you can create branded status pages that match your company's design:
- Custom domains —
status.yourcompany.com - Custom branding — your logo, colours, and fonts
- Subscriber notifications — email and SMS alerts to your users
- Password protection — for internal-only status pages
Start building trust with your users today.
Written by
Marcus Johnson
SRE Lead at UptimeGuard. 10+ years in infrastructure and reliability.