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Best Practices

How to Set Up Effective Status Pages

A well-designed status page builds trust with your users and reduces support ticket volume by up to 60%.

MJ
Marcus Johnson
November 15, 20256 min read3,210 views
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status pagesbest practicesincidents

Why Status Pages Matter

When something goes wrong, your users want to know. A status page is the fastest way to communicate service health without flooding your support team.

Companies with public status pages see 60% fewer support tickets during incidents. — Atlassian State of Incidents Report

Best Practices

1. Keep it simple

Show service status at a glance with clear indicators. Don't overload the page with metrics nobody understands.

2. Update frequently

During incidents, post updates every 15–30 minutes. Silence is the enemy of trust.

3. Be transparent

Acknowledge issues honestly and share root cause analyses. Your users will respect you for it.

4. Include historical data

Show uptime trends over 30, 60, and 90 days. This demonstrates your commitment to reliability.

Anatomy of a Great Status Page

┌─────────────────────────────────────┐
│  ✅ All Systems Operational         │
├─────────────────────────────────────┤
│  Website        ✅ Operational      │
│  API            ✅ Operational      │
│  Dashboard      ⚠️ Degraded        │
│  CDN            ✅ Operational      │
├─────────────────────────────────────┤
│  90-Day Uptime: ████████████ 99.97% │
└─────────────────────────────────────┘

Customisation with UptimeGuard

With UptimeGuard, you can create branded status pages that match your company's design:

  • Custom domainsstatus.yourcompany.com
  • Custom branding — your logo, colours, and fonts
  • Subscriber notifications — email and SMS alerts to your users
  • Password protection — for internal-only status pages

Start building trust with your users today.

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Written by

Marcus Johnson

SRE Lead at UptimeGuard. 10+ years in infrastructure and reliability.